SLK Software
Project Scope
Design System, Responsive Website
Year
2022
Client
SLK Software
Role
Team UI Designer
The Brief
The project aimed to change and upgrade the perception of the brand, reimagine SLK as an Automation, Analytics, and AI-first organization.
The new era of SLK Software explores the realm of ‘possible futures’ – rather than ‘probable futures’. This means, every solution created can transform in the way their clients do business. This ‘Futures Thinking’ approach defines SLK's new positioning.
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Reimagining a Legacy
We conducted interviews and primary research to understand the current perception of this legacy Indian brand and assessed the challenges and competition. We were able to draw a clear comparison between how the brand wished to be perceived and how it was currently perceived.
This award-winning website was created in line with the new brand positioning to drive home that SLK Software are:
- A Futures-Thinking technology company
- Experts in AI, Automation and business reimagination
- A strategic value-creation partner
- A future-forward, customer centric organisation
Our journey culminated in a fluidic design system that is infinitely flexible and denotes possible future worlds. It is set apart by:
Fluidic lines - A versatile element that echoes SLK's vision of the future: innovative, dynamic, scalable.
Imagery - Abstract, vibrant and dynamic visuals that stand out in the crowd and instantly grab your attention.
