Minerva Groupe
Project Scope
Design System, Responsive Website
Year
2024
Client
Minerva Groupe
Role
Creative Director
The Brief
The Minerva Group was founded in 2019 with a vision of becoming an incubator for innovative projects that support holistic well-being, healthy longevity, and the nurturing of human potential. Its portfolio is comprised of established companies that are leading innovation and sustainable progress in different dimensions of this vision.
Led by a team of highly experienced exited founders, entrepreneuers, doctors, and a former monk, Minerva Groupe is committed to creating global positive impact, while working with conscious entrepreneurs that share this dream.
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The Poetry of Imperfection
The reimagined website for the next stage in the journey of Minerva Groupe is insipired by the "Poetry of Imperfection". It speaks to the imperfect nature of our quest for wellness - an ongoing process in which we learn to love our imperfections - as we get healthier, improve and learn along the way.
The visual language draws from the Wabi-sabi ideology - Japanese aesthetic and world view that encourages people to find beauty in imperfection, impermanence, and simplicity.
